You have dashboards. You have reports. You have charts with colors that would make a rainbow jealous. And yet, you’re still unsure. Should you expand that product line? Double down on marketing? Cut that underperforming store? You feel like you should know, the data is right there, but somehow, clarity never comes. If that sounds familiar, you’re not alone. Bad data is worse than no data because it gives you the illusion of certainty without the substance. Let’s break down wh

When you’re starting up, finance often sits in the backseat. You’re chasing customers, building product, closing your first big deal, spreadsheets and ledgers can wait. Until they can’t. The day will come when you need more than an accountant sending you GST returns. You’ll need a finance function, a team, a system, and a mindset that supports the business you’re building. But here’s the thing: building a finance function isn’t just about hiring a CFO and buying software. Don

Fundraising isn’t about pitch decks. It’s about proving you won’t burn their cash. 1. The "Hockey Stick" Fantasy Trap The Harsh Reality Investors see 100+ "10X growth" projections monthly. Yours looks identical. Real Founder Story A fintech projected ₹50 Cr Year 3 revenue based on "market size." Diligence Exposed: No cohort retention data, CAC 3x industry avg. Result: Term sheet revoked. Founder rebuilt model for 9 months. Your Pre-Fundraise Fix Ground projections in unit eco